By Shawn Lim

SmarTone has launched a programmatic out-of-home campaign in train stations (MTR) in Hong Kong through local free-to-air broadcaster Television Broadcasts Limited (TVB)’s OTT platform, myTV Super.

According to the Hong Kong-based telecom, this campaign is the first of its kind in the country to tap into myTV Super’s data management platform, which allow brands to reach consumers within the proximity of a MTR station.

With the help of Ominicom and Google data, SmarTone launched TVC and display ads to communicate the fast, stable and seamless mobile experiences of the SmarTone 5S phone on the MTR, by broadcasting TVC plays in-stream Read full story ›

Source: The Drum