Belfast-based global PR and content agency Smarts Communicate has opened a London office following its appointment by Diageo as Johnnie Walker’s communications agency in Europe.
The MSQ Partners-owned consultancy recently oversaw the global PR launch of the brand’s ‘Joy Will Take You Further’ campaign, the biggest in Johnnie Walker’s 200-year history.
The London office will be headed up by managing partner Helen Rainford, previously consumer creative director at Good Relations and formerly associate board director at Cake.
Video of Johnnie Walker presents 'Joy Will Take You Further' | Keep Walking.
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Source: The Drum
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