Snag Tights was named Diversity & Inclusion Company of The Year at The Drum Marketing Awards 2020. Here its team share the story of their success…
The challenge
Finding a good pair of tights is the UK’s biggest fashion dilemma. They dig in. They fall down. They tear. They sag around the knees. They develop holes in the toes. And, shockingly, our research has shown that nine out of ten British women say they can’t find a pair that fit. No wonder, when traditional tights vary only by height and not by width.
For decades, this ‘one-size-fitsnone’ approach has excluded millions Read full story ›
Source: The Drum
Industry News
