By Minda Smiley

Snapchat has partnered with Nielsen to provide marketers with data that will detail how advertising campaigns are faring on the buzzy platform.

The move marks the first time the popular social media platform has enlisted a third party service to track its ad campaigns and will likely please marketers who have been trying to determine whether Snapchat is a worthwhile investment.

Using Nielsen’s ‘Digital Ad Ratings,’ which track mobile audience reach, frequency, demographics and gross ratings points, marketers will be able to get a better picture of how their ad campaigns are performing on the platform, which boasts more than 100 million Read full story ›

Source: The Drum