Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Snapchat doubles down on personalisation with update that lets users draw their own filters

on Jul 21, 2016 | 0 comments

By Rebecca Stewart

Snapchat has added yet another DIY feature to its app, allowing users to draw their very own filters.

Selfie fans will be pleased to hear that the app’s latest update, which also includes personalised Bitmoji integration, comes equipped with an all new ‘Face Paint Lens’ that lets users draw on their faces to create real-time overlays.

Snappers have been able draw within the app for a long time, but now the pictures they create can now move alongside the images or videos they are placed in front of, meaning illustrations are augmented and no longer transfixed.

The feature also remembers any Read full story ›

Source: The Drum