By Minda Smiley

Mobile app Snapchat has booted Yahoo and Warner Music from its ‘Discover’ platform that rolled out at the beginning of this year in favor of BuzzFeed and iHeartRadio.

‘Discover’ was first unveiled six months ago with 12 publishers – including Cosmopolitan, ESPN, and Vice – as a way for them to reach their core audiences on the app, which is extremely popular among younger people.

It allows each publisher channel to post a number of stories every single day, which include articles, images, and videos.

It’s not immediately clear why Yahoo and Warner Music have been replaced, but Snapchat said in Read full story ›

Source: The Drum