Snapchat gets even more personal as it adds Bitmoji integration

By Rebecca Stewart

Forget selfies, Snapchat is letting its users take personalisation to the next level through an integration with personalised emoji maker BitStrips.

Snapchat bought BitStrips back in March in deal that was thought to be worth an estimated $100m and now it’s incorporated the startup’s Bitmoji emoticons into its own app – giving keen snappers the chance to create miniature versions of themselves to share with friends.

The emojis can be used to decorate photos and videos taken within Snapchat’s walls, and can also be sent via its chat function.

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Source: The Drum