By Rebecca Stewart

Snapchat is making it easier for brands and ordinary users to create their own customised Geofilters on the platform.

Geofilters are activated based on a users’ location and give them the option to overlay a still sticker-type image on their selfies and pictures. Previously they were only available as part of an on-demand service, but now the messaging app has created a basic design template so that anyone can create them.

While individuals have been using the feature to personalise snaps from weddings, birthdays and other special occasions, it is also becoming more popular among brands. The format is much less Read full story ›

Source: The Drum