By Seb Joseph

Snapchat has poached analytics executives from Millward Brown and Centro as part of wider efforts to demonstrate its value to marketers.

The messaging app has named Ali Rana its head of audience and brand solutions and Gunnard Johnson its head of quantitative ads research. Rana joins from Millward Brown where she was chief digital strategist and Johnson was senior vice president of data and analytics at Centro.

Their experience working with companies such as Facbeook and Google, gives clout to a measurement offering that Snapchat is rapidly expanding as it scales its advertising business. The app’s marketers can already view post-campaign metrics Read full story ›

Source: The Drum