By Jason Bartholomew

While shooting live action is almost impossible, brands are turning to animators to produce original creative. But what do they need to know when considering animation for the first time? And where can advertisers trip up if they are not properly prepared?

Among the first things to consider is the script. How adaptable is it for animation? This is where real creativity is needed. For example, if your company sells beauty products, how would those be presented? How would the characters interact with the product? These are the sorts of challenges animators deal with all the time.

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Source: The Drum