Where advertisers such as Coca-Cola are freezing ad spend while they assess the impact of coronavirus on their business, Boots-owned Soap & Glory is ensuring the marketing investments it does make go some way towards a good cause.
The bathing brand joins Unilever’s Knorr, Nestlé and Co-Op Bank in being the latest company to embrace Good-Loop’s ‘ethical adtech’, which allows people to make a charitable donation by watching or interacting with an ad online.
Soap & Glory has teamed up with The Hygiene Bank, a charity working to ensure those living in poverty have Read full story ›
Source: The Drum
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