Marketers should take note that adverts on social media now influence 50 per cent of US millennial’s buying decisions, according to a new report.
The Deloitte Digital Democracy study found that millennials aged 19-32 are also significantly influenced by social media ads, video game ads, and celebrity/online personality endorsements. More than 50 per cent of millennials now rank social media ads as having a high/medium influence over their buying decisions.
The influence of SMS/text message advertisements had a big increase among millennials this year, rising more than 10 per cent across the age groups.
However, the medium that has the most influence Read full story ›
Source: The Drum
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