By Ishbel Macleod

A third (33 per cent) of people now actively plan their evenings around the TV schedule, data from Carat’s consumer research tool CCs has found.

The survey of 11,000 Brits found that social media activities around TV shows have driven an increase in linear TV, with 33 per cent commenting on Facebook or Twitter about what they’re watching during the show.

This means that fans of a show either have to watch when the show is first aired, or avoid social media for fear of spoilers – especially when 20 per cent of people say that their friends and family have had Read full story ›

Source: The Drum