Charities have long been about driving donations in order to fund providing solutions to those in need. However, as communications have evolved, in recent years they have begun to find themselves taking on a role as influencers in order to inform, engage, change behaviours and mindsets.
According to Water.org’s mass engagement director, Jonty Gray who was one of the judges at this year’s The Drum Social Purpose Awards, the role of the third sector is changing “significantly” but many charities have yet to realise it.
“Charities as we know them now will disappear and we will become social Read full story ›
Source: The Drum
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