By Gillian West

Social travel money exchange WeSwap is taking over public transport from Monday 1 June to target summer travellers.

The 10 week campaign, which is already running on the London Underground’s Central Line, aims to grab public attention and inject some fun into the finance sector.

WeSwap founder, Jared Jesner, commented: “Of course we realise that this is an eye-catching campaign which could spark debate, but it aims to ignite some fun and energy into a world traditionally portrayed very differently. It’s designed to cut through the summer marketing noise and reach a broad demographic.

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Source: The Drum