By Amy Houston

Social media has completely revolutionized the way we watch TV, and both mediums are more intertwined now than ever before. The Drum’s social media executive Amy Houston dives into how we can incorporate this into future strategies.

How many of us will watch our favorite show on one screen and be on Twitter on another? I’m definitely guilty. Logically that means there is a huge opportunity for social media managers to build social TV into their strategy. So how can we approach this and what are the benefits?

So-called ‘social shows’ (think along the lines of Love Island or Ru Paul’s Drag Read full story ›

Source: The Drum