This week, Pepsi announced it is launching ‘1893′ – a craft version of its traditional cola product – in the US. Described by the brand as “a blend of premium cola nut extract, real sugar and sparkling water”, it will be available in original and ginger cola flavour. The 1893 drink will debut a US TV spot in April.
Besides being drunk as a standalone beverage, the brand also hopes it will be used to complement cocktails. According to Chad Stubbs, vice president of marketing at Pepsi, it was inspired by increased consumer interest in craft, as well as its heritage.
Source: Marketing Week
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