Sony Music UK is experimenting with interactive Q&As on Amazon’s Alexa to drive deeper connections between fans and artists. Today, it has launched the ‘Number One Fan’ skill with Relentless Records’ Tom Walker who asks his fans probing, daily questions baited with the allure of exclusive prizes. Dorothy Hui of Sony Music UK’s tech lab, 4th Floor Creative, speaks to The Drum about the potential of voice tech in building the prominence of big stars.
4th Floor Creative launched in spring 2018 and leans into the cutting edge of creative disciplines in music, like brand partnerships, sync, visual creative, podcasting, Read full story ›
Source: The Drum
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