By Doug Zanger

The almost legendary Saatchi & Saatchi chairman Kevin Roberts is a man who means a lot to the advertising industry and to myself as well.

The release of his book Lovemarks in 2004 came at an important time. I was transitioning from one gig to another and the timing couldn’t have been better. Reading it was a revelation. This was something that not only could I get behind, but I was willing to shout about as loudly as I could to anyone in my corporation at the time.

“Don’t you understand?” I recall from one leadership meeting. “This Kevin Roberts Read full story ›

Source: The Drum