By Rishi Bedi

The upcoming festive season is likely to bring some cheer, after many months of flat consumer demand, in some of the key Southeast Asia (SEA) markets marked by enhanced consumer adoption of mobile, according to Rishi Bedi, vice president and general manager, SEA, Japan, and Korea at InMobi.

Despite what has been one of the most challenging periods for the region since the ’97 financial crisis, South East Asia (SEA) is set to witness a resurgence in consumer sentiment with the upcoming festive season. Kicked off by a slew of online retail sales including, Singles day and Doubles day among many Read full story ›

Source: The Drum