As Katherine Whitton counts down her last days as Specsavers’ marketing boss, she can do so in the knowledge she leaves a lasting legacy behind at the optical retailer. But before she goes anywhere, we catch up with her to hear about the lessons she has learned during a short but prolific tenure.
Since first boarding the boat to St Andrew, Guernsey on her way to take up the chief marketing spot at Specsavers, Katherine Whitton has been an eye of providence across the brand, restructuring its 90-strong in-house agency, attracting leading industry talent and developing a new brand strategy. Read full story ›
Source: The Drum