By John Glenday

Specsavers has announced it has signed a two-year sponsorship deal with Channel 4’s Film on Four package, with effect from 1 March.

The agreement will see 20 movie-themed ‘should’ve gone to Specsavers’ idents screened on Channel 4, Film4, E4 and More4, in addition the eyewear brand will use the platform to promote its international Osiris collection of glasses.

Each ident has been written and developed by the brands in-house creative team and features snippets of actors playing readily identifiable film roles – only to be distracted by a short-sighted colleague bumbling around on set.

Specsavers global marketing director, Richard Holmes, said: ‘We are Read full story ›

Source: The Drum