By Russell Parsons

His re election also caused its brand partners to renew their calls for the sport’s global governing body, led by Blatter, to change. In the words of one, McDonald’s, “Our expectation is that FIFA will act quickly, decisively and transparently to restore its reputation for the good of the game”.

So, as we were. Blatter is still FIFA president and sponsors are still calling for change. For the likes of McDonald’s, Coca-Cola, Visa and Adidas, the status quo presents a conundrum. They do not want to be associated with a tainted brand in FIFA without talking tough nor do Read full story ›

Source: Marketing Week