By Alison Millington

#ThisGirlCan saw viral success when it kicked off in January with an ad that showed real, non-photoshopped women exercising.

Speaking at Advertising Week Europe today (25 March), Tanya Joseph, director of the campaign for Sport England said the next stage of above the line advertising for #ThisGirlCan will launch early this summer.

There are no plans to slow down its efforts of promoting the campaign, and Sport England will continue to seek and work with existing partners to ensure longevity.

“The reason we wanted to create shareable assets is to get partners working with us as well,” she said. “We’re giving people tools Read full story ›

Source: Marketing Week