Soundtrack Your Brand, a company that wants to bring music streaming to businesses, has closed a $22m funding round to ramp up global expansion.
The funding round was led by first-time investors Nordic VC fund Industrifonden and Balderton Capital, as well as previous investors such as Telia Company, Northzone, Creandum, and HMP.
Background music should be a key element of a brand’s in-store identity, according to the Spotify-backed Swedish startup. “Background music today is sold as a utility, and there’s rarely much thought going into what music brands are playing and why,” said chairman and co-founder Andreas Liffgarden. “As brands digitise their Read full story ›
Source: The Drum
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