Spotify is getting serious about its programmatic offering by opening up its audio ad inventory and inking deals with the Rubicon Project, AppNexus and the Trade Desk to automate the highly-coveted audio slots.
Spotify has made no secret of its desire to be the dominant seller of automated audio inventory, having already outlined its intent to make all its media available this way within the next five years. Previously, only display and video inventory was able to be bought this way, with the new partnerships marking the first time programmatic has been brought to Spotify’s digital in-app audio through Read full story ›
Source: The Drum
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