Spotify has launched an invite-only pilot of its Ad Studio service for Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan access to its self-service platform.
The service, which was first announced in 2017, is available in Asian markets for the first time with the launch of the beta test into the four new markets.
The service allows brands to create and manage audio campaigns themselves. While it also has a tool that allows brands to upload a script, which Spotify will then turn into an audio ad within 48 hours.
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Source: The Drum
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