By Shawn Lim

Spotify has formed a partnership with digital-first sportswear brand Nobull ahead of the 2021 Nobull CrossFit Games.

The partnership will feature specialty audio and video ads for the games and Nobull, as well as a sponsorship of Spotify’s most popular workout playlist, Beast Mode, where athlete Brooke Wells will become the first professional athlete to grace the playlist’s cover photo.

Nobull and CrossFit will be playing the Beast Mode playlist on-site at the Nobull CrossFit Games, as well as mentioning it during the CBS broadcast of the competition, which will run from July 27 to August 1.

“From pump-up playlists to walkout songs, Read full story ›

Source: The Drum