By Kyle O'Brien

Spotify is wrapping up 2017 with its biggest marketing campaign of the year featuring some humorous new year’s resolutions.

The 2017 theme, ‘2018 Goals,’ builds on the approach of Spotify’s campaign of last year, ‘Thanks, 2016… It’s Been Weird.’ The global ‘2018 Goals’ campaign will run in 18 markets and feature over 70 artists.

The streaming music company is using rich data to tell the stories of its users and show that it is optimistic for the next year.

“From the music that brought us together to the quirks that make us individuals, Spotify’s data once again provides a unique perspective Read full story ›

Source: The Drum