Video ad tech firm SpotX has appointed Marcus S Tan as managing director, JAPAC, as part of its plans to capitalise on the fledgling programmatic video market in Asia.
Prior to SpotX, he was PubMatic’s head of high growth solutions in JAPAC, as well as holding the role of managing director, APAC, for Smaato.
Speaking to The Drum about his hire, Tan said programmatic TV would be a core focus for the business in Asia.
“Video advertising and programmatic TV is nascent in Asia especially in countries like Indonesia, India and much of South East Asia. Many of these countries have Read full story ›
Source: The Drum
Industry News