By Claire Passos

In an increasingly virtual market, it’s becoming harder and harder to stand out from the crowd, which is why you need a strong brand.

We’re all familiar with ‘Where’s Wally.’ Trying to find the cheerful bobbled-hatted character can be fun, but it’s also pretty frustrating. The lesson here is that in an increasingly competitive market, your customers don’t want the frustration of staring at a number of different companies who all look the same.

What is brand anyway?

James Dyson, the industrial-design icon, is famed, or rather loathed, within marketing circles for his infamous statement: “There’s only one word that’s Read full story ›

Source: The Drum