By Minda Smiley

With the release of ‘Rogue One: A Star Wars Story’ just months away, toy brands including Lego, Hasbro and Funko have all rolled out figurines and products to prep for the movie’s release.

To promote this new line of toys, Disney Consumer Products and Interactive Media – the business arm of The Walt Disney Company – enlisted the help of creative crowdsourcing platform Tongal to create a video that would excite fans while hopefully piquing their interest in some of the toys.

The result is a short stop-motion film that features the toys as they try to track down the building instructions Read full story ›

Source: The Drum