By Seb Joseph

Javas and Jams may not be natural bedfellows but Starbucks sees the tenuous link between the two as a chance to use Spotify as a way to turn its loyalty program into a sustainable revenue source.

The two brands united earlier this month to offer a democratic solution to years of corporate-issued playlists.

Moving forward, Starbucks baristas will create custom playlists using the streaming service’s premium memberships to lull customers with trendier tunes while ordering their favourite cup of joe. Those coffee lovers still not happy with the experience can use their Starbucks points to ensure their favourite song gets played.

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Source: The Drum