By Jennifer Faull

Starbucks is looking to own “that first coffee date” in a tie-up with dating site Match.com.

Ahead of Valentine’s Day, Match.com has introduced a ‘Meet at Starbucks’ feature encouraging people to “reach out and make that first coffee date” at the high street chain.

It is the first branded product feature for the site, allowing members to directly send an invitation to another member to set up at date at a local chain using a store-locator tool.

Explaining the tie-up, Sharon Rothstein, Starbucks global chief marketing officer said the brand has established itself as a place where people come together to share important Read full story ›

Source: The Drum