By John McCarthy

Starbucks has launched a competition giving customers the chance to win a lifetime’s supply of drinks.

The winning caffeine enthusiast will be given a golden ticket granting a free Starbucks drink every day for the rest of their lives as part of the ‘It’s a Wonderful Card’ campaign.

Further incentives designed to drive footfall at the outlets, will include prizes for one in 10 customers who pay by card or mobile. Prizes will include prizes such as Christmas mugs and tumblers, and discounts on favourite drinks.

Ian Cranna, vice president marketing and category of Starbucks Europe, said: “The Starbucks ‘It’s a Wonderful Card’ Read full story ›

Source: The Drum