By Gillian West

Travel insurer Staysure has joined forces with Fox Searchlight Pictures to become the official partner for The Second Best Exotic Marigold Hotel, the follow up to the 2012 film, released 26 February.

The co-branded collaboration includes an integrated marketing campaign, fronted by two television adverts with supporting press, digital, direct customer communication, social media, and PR activity, launching 1 February.

The campaign offers new and existing customers who purchase an Annual Multi-Trip policy by 20 February 2015 a complimentary ticket to see the film. A second offer entitles customers who purchase travel insurance by 28 February the chance to win a luxury Read full story ›

Source: The Drum