By Jennifer Faull

Stella Artois has launched an experiential campaign on the back of its Wimbledon sponsorship deal.

Running from today until the end of the tournament, the activity has seen the brand take over Waterloo Station in London, using the digital screen in the terminal to post brand messages, encourage fans to tweet using the hashtag #herestoperfection and offer updates on Wimbledon matches.

However, central to the campaign is a mini tennis court in the middle of the station where passersby are being invited to step on court and answer a series of multiple choice questions posed by an umpire. If they Read full story ›

Source: The Drum