By Jessica Goodfellow

Strava, the social network for athletes, has launched a new campaign which focuses on the unifying quality of sport at a time when social media can distance us from reality.

‘Athletes Unfiltered’ features everyday members of the Strava community sharing the raw, uncurated and often gruelling nature of sport – including images of blisters, injuries, awkward tan lines and filthy hands – as it calls for athletes to celebrate what makes them unique.

Through the film, Strava aims to distance itself from other social networks which breed an unrealistic and ‘filtered’ vision of what Read full story ›

Source: The Drum