By Minda Smiley

Ticket reselling company StubHub has updated its logo for the first time since 2005 in an effort to revitalize its image as it tries to appeal to consumers as more than just a resource for tickets.

Created by San Francisco-based Duncan/Channon, StubHub’s longtime agency, the new logo has a simpler, more modern look – both the color orange and the ticket stubs in the exclamation point have been erased.

“The new logo is really a reflection of our company’s evolution and where we’re going as a company,” Alison Salcedo, head of US consumer PR at StubHub, told The Drum.

She added Read full story ›

Source: The Drum