By Rebecca Stewart

Self-styled ‘kid-tech’ marketing platform SuperAwesome has unveiled a new tool designed to provide advertisers with a deeper understanding of what exactly young people are engaging with online in order to ensure brand safety – a topic that is increasingly coming to the fore in the media landscape.

The outfit, which runs a child-friendly content platform, works with the likes of Cartoon Network, Hasbro and Lego, with its new feature – Awesome Content Targeting (ACT) – expanding upon its current “contextual understanding” capabilities. This is made possible by analyzing the billions of pieces of content consumed by Read full story ›

Source: The Drum