By Thomas Hobbs

With the German discounters continuing to cause headaches to the big four, the top of the UK retail scene is a series of ups and downs at the moment.

One week, Tesco shows green shoots of recovery, the next it’s losing sales again. And it’s the same across the board, with Morrisons the latest to spring a suspect looking recovery.

Essentially, betting on sustained growth at any major supermarket right now is like predicting no executions or nudity in an episode of Game of Thrones.

To address this slide, CEOs have pledged changes to marketing ranging from ‘we will Read full story ›

Source: Marketing Week