Premier League football clubs Chelsea, Everton and Southampton have agreed a sponsorship deal that will also include players Eden Hazard, Ross Barkley and Fraser Forster respectively.
The activity will aim to highlight how the teams each perform under pressure, while the brand has also partnered with Perform Group to create the Goal Pressure Index which will offer fans statistics and insight around the pressure of each footballers performance.
This will take into account considerations such as time of goal, position in the league, specific opposition and rivalries when determining how well an individual player Read full story ›
Source: The Drum
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