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Surge in fake coronavirus treatment ads sees ASA rethink its priorities

on Apr 23, 2020 | 0 comments

By Rebecca Stewart

A boom in misleading ads promoting coronavirus cures and treatments online has led to big changes for the UK’s advertising watchdog – which has been forced to rethink its priorities quickly in light of the ongoing global pandemic.

Like many media regulators, the Advertising Standards Authority (ASA) is often faced with criticism about the speed at which it makes decisions. In 2018, the self-governed industry body faced questions about why it had banned Christmas ads from Aldi and Poundland long after festive lights had been relegated back into dusty attics across the UK. More recently, influencers have Read full story ›

Source: The Drum