By Graham Temple

Whenever you come across an advert in the newspaper or the bus on the way to work for a new breakfast cereal, mobile phone or even a bed bought on finance, you can usually be assured that what you are reading in that advert is the truth.

In fact, anything termed as “general advertising”, on the most part, should be a fair reflection of the product or service being promoted. That is because of the highly regarded Advertising Standards Authority (ASA) which protects the consumer by ensuring that all “general” ads are legal, decent, honest and truthful.

And if, following its robust Read full story ›

Source: The Drum