Written by Katie McQuater and Katy Young
Over a four-week period, more than 750 respondents completed the Diversity Census survey anonymously via thedrum.com. Though open to marketing professionals globally, the survey had its strongest input from the UK, with 60 per cent of respondents based in London. Almost two-thirds of respondents are agency-side (65 per cent), while 17 per cent are brand/client side marketers.
Some key findings back up long-held assertions about the marketing industry, such as the belief that it is not racially diverse – the vast majority (86 per cent) of respondents categorised themselves as white. It also revealed a Read full story ›
Source: The Drum
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