Fast food chain Leon has appointed digital agency Tangent to deliver its digital marketing activity in line with the company’s strategic priorities for 2021.

The partnership will focus on the delivery of campaign activity across digital media channels – including PPC and paid social – to support the launch of new additions to Leon’s product lines. Following an initial phase of discovery and auditing the current set-up in March 2021, the Tangent team will focus on a set of core campaigns over the course of six months. This work will bring Leon closer to achieving key objectives such as ‘must-stock’ status Read full story ›

Source: The Drum