Video advertising company Teads has launched a new product charging brands only for viewable ad placements.
To guarantee buyers 100% viewability, advertisers will only pay for spots that fulfil their specific viewability criteria. Advertisers can choose to set their viewability standard. Any buys that fail to fulfil the standard will not be billed.
To deliver this, it will measure the total viewable exposure time of each ad impression for all viewable CPM and cost per completed view buys. It is collaborating with Oracle Data Cloud’s Moat services to deliver the feature serving as a 3rd party verification vendor to measure Read full story ›
Source: The Drum
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