The decision to allow non-sponsors to work with Olympians during the Olympic and Paralympic games is a positive sign for athletes and brands in spite of the tension it might cause with official partners, argued Panasonic’s brand ambassador and Olympic gold medallist Amy Williams.
The electronics business is one of those official backers – of both the Rio Olympics and Team GB – that could be at risk from a rule change by Olympic bosses that means they will compete with non-sponsors during both the Olympics in August and the Paralympics in September.
The changes open up more opportunities for Read full story ›
Source: The Drum
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