Yesterday morning I sat in a Las Vegas ballroom listening to Adobe announce their latest and greatest — namely, an integration between Experience Cloud, Advertising Cloud, and Marketing Cloud that enables digital creative to be modified in real-time without pause or re-trafficking.
A disturbance spread through some of my fellow agency employees in the audience, as if millions of SOWs suddenly cried out in terror and were suddenly silenced.
But I, for one, welcome our new robot overlords. And here’s why.
At its core, mass communication has always been about one simple thing — transferring an idea from Read full story ›
Source: The Drum
Industry News