Called #CabinetofCuiosities, the activity is the digital activation of its AW15 campaign ‘Curiosities’ which began last month with an online film set in the Natural History Museum.
Over the next two weeks, the retailer’s 230,000 Instagram followers globally will be given daily clues and asked to guess the item hidden in Ted Baker’s Instagram cabinet and either leave a comment, tag a friend or regram the image to win a prize. It will also, for the first time, play out in-store where the Instagram clue will lead to an item at a selected store where players can take a Read full story ›
Source: The Drum
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